Project info: In 2023, Itaú Bank relaunched its middle income segment (Itaú Uniclass) with a new brand positioning. The campaign was created with a central role: to become the motivational side of the bank’s communication. To achieve this, we came up with the idea of bringing together two major icons.
On one side, Marcos Mion, one of the country’s most popular TV hosts. On the other, his greatest idol: Rocky Balboa (Sylvester Stallone). The meeting became an inspiring conversation, filled with important lessons about what it takes to get there.
Role: Art Director
🏆 🥇 Melhor Campanha do ano pela PropMark (2023)
Team: time Galeria e time Itaú.
Filme Hero:
Edits feitos para social:
Merchants para o Caldeirão do Mion: