Project info: Communication in the banks’ corporate segment is usually very rigid.
That’s why, in 2024, Itaú Empresas went through a brand repositioning with a single objective: to establish itself as a reliable partner for Brazilian businesses without losing its focus on performance. The campaign was created to reinforce that, when it comes to entrepreneurship, Itaú Empresas is the best player to team up with.
That’s why we promoted a surprise meeting between Ronaldo, arguably the best soccer player in the world, and five entrepreneurs whose journeys were impacted by Itaú Empresas.
Role: Art Director
Team: time Galeria e time Itaú.
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