Project info: For many Brazilian families, Christmas has been marked by polarization and disagreements around the table.
In some families, for political reasons. In others, for religious ones. But in all of them, raisins in the food remain the greatest cause of conflict.
To bring back the peace, we launched a special edition of Bauducco Panettone: half with raisins, half without.
The campaign aims to remind Brazilian families that Christmas is about sharing moments, even when not everyone agrees with each other.
With: Gabriel Rosatti
2025
Role: Art Director
