Project info: Itaú Personnalité is always in motion. As the high performance segment of the largest bank in Latin America, we needed to find a person who embodied excellence, focus, and flair for a highly selective high net worth audience. Carlos Alcaraz, the world’s number one tennis player at just 19 years old, was the perfect choice to reinforce the bank’s positioning on a national scale.
Team: time Galeria e time Itaú.
2024